Using Social Media to Deliver Happiness in your Dental Practice
Tony Hsieh, the CEO of Zappos.com has grown a multi-billion dollar company from the simple seed of “delivering happiness”; establishing it as the root principle of his company.
Zappos.com doesn’t simply sell shoes, it delivers happiness. One of the main philosophies of the company is that the employees should go above and beyond to “WOW!” the customer. This philosophy can be applied towards social media for dentists and orthodontists alike. Here are some tips to deliver happiness, online.
Be 100% Engaged
• Like their photos and videos
• Leave comments
• Respond to your comments
Always be positive and be willing to make every person happy. In time you will develop a strong positive social media presence online. Just a few minutes a day will bring in big rewards further down the line. Think of it of stealth marketing.
Give Away Free Stuff
Hosting contests is a great way to deliver happiness:
• Post pictures on Instagram or Facebook, and give a prize to the best comment
• Give monthly prizes to users who share your pictures the most
• These prizes can be a high-end toothbrush, gift cards, free cleanings, etc.
One of the best ways to have a strong social media presence is to begin giving away free stuff. Hosting easy to participate in creative contests in which the winner receives a great prize is a great way to deliver happiness through social media.
Tony Hsieh regularly hosts incredibly creative events for his employees at Zappos.com. His employees absolutely love him and are willing to deliver a high quality service because they truly believe they are contributing to a “greater goal”.
You may want to use social media websites like Facebook, Twitter & LinkedIn to invite followers to creative events such as:
• Sporting tournaments
• Free cleanings
By utilizing these principles and using social media for your dental practice just a few minutes every day, you’ll develop a strong social presence across your networks.
Our goal is simple: To help you create a high ranking website that produces an evergreen stream of new visitors that convert into paying customers.
Set up and manage a social media strategy that works like gangbusters for you, (so you don’t end up working for it) and get a consistent stream of 5 star reviews that stick.
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