How to Use Google Views for Dental SEO
Using Google Views as a Marketing Strategy
As a professional, you understand the need for social media marketing to attract and engage new clients or patients. However, you may quickly encounter a problem: The problem is not one of having too little information, but rather having too much. Thousands of marketing methods exist, such as Google Business Views, and each with their own particular nuance. Trying to make sense of it all, while having to devote yourself to running a business, can be a labor intensive process.
Search Engines as Marketing Tool
Use the search engines to your advantage. For example, a man living in Chicago may need a dentist. He types in “Chicago area dentists” in the search box of Google. You want to place your website in the top ten of Google on the first page, so that he sees your practice, and what you have to offer. Do this by using targeted keywords and dental SEO (Search Engine Optimization) marketing. The webmaster who designed your site should know SEO, and how to effectively position your business. They should know, but unfortunately many don’t as they are more focused on aesthetics.
Use Images Over Words
You have to place yourself in another person’s shoes. A person searching for a business may be a poor reader, but everybody can understand photographs. Place a lot of photos on your website, since images can be more powerful over the written word. Again, the specialization of labor is in order. Contact a Google Trusted Photographer to take some quality photos of your practice. You should have the facilities as spotless as possible. All photos will be posted online, with the potential client being able to look at and engage with a 360 degree panoramic views of your office interior. A Google trusted photographer is a qualified professional, and will offer insights you may not have thought of.
For future marketing ideas, plant some articles around your office and create a weekly treasure hunt on your Facebook page. Award prizes for those who find the treasured items.
Take a Tour of Google Business Views
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The benefits of Google views are manifold. Keeping in mind that images are more powerful than words, your business should really “pop” and immediately attract the attention of a client or potential patient. Your webmaster will work closely with a Google trusted photographer to embed an iframe of your office to your website. The 360 Google View will be added to you Google My Business page by the photographer. He will also offer you the traditional still images at no extra cost so you can use these to market your business in brochures, your social networks and even unstructured citations.
Google Business Views are a great way to showcase your office, keep website visitors on your site longer and engaged on your social networks by taking part in treasure hunts. However, it pays to shop around for the right Google Approved Photographer in your area. We have clients who have paid between $150 to $550 for a photographer to create a Google View of their office, so prices vary wildly. If you have multiple offices, work out a deal for the photographer to do them all.
Don’t forget to ask the photographer to add the Google View of your office to his website with a link back to your website.
Our goal is simple and threefold: To help you create a high ranking website that produces an evergreen stream of new visitors that convert into customers.
Set up and manage a social media strategy that works for you, (so you don’t end up working for it) and get a consistent stream of 5 star reviews that stick.
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