Influence and Get Referrals with Orthodontic Marketing
“Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg
Promoting an orthodontic practice requires some careful thought as to how to best approach the subject with potential customers. Orthodontists perform specialty services for a specific group of patients. Because many of these patients may be kids or teenagers, it is their parents that must ultimately be courted.
A great way to engage in orthodontic marketing is to focus efforts on patients that wield a lot of influence in their social groups. There are always those people who hold a lot of sway within their circle of family and friends. When socially influential people make a recommendation or referral for dentistry services, those around them take notice. Therefore, you should spend some time discovering which patients have lots of influence.
Build a strong relationship with these influential patients. Connect with them on Facebook and interact with them online periodically. This keeps you front and center on their minds even when they are not using your services. More than likely, they know other parents with kids that need orthodontic work done. When a parent is looking for a good dentist your patient is certainly going to refer them to their favorite Orthodontist.
Orthodontic marketing becomes a whole lot easier when the strategy of using influence to gain referrals is put into practice.
Another way to ignite more referrals through Facebook is to come up with special offers for existing patients. A successful Orthodontist usually has a pretty good-sized list of current and previous patients. Contact the ones that have a Facebook page and send them a message that includes a coupon, discount or other special deal. The offer could also be tied to giving you a referral. Facebook referrals are wonderful because these are people that trust the word of someone they know. They are happy to find a great Orthodontist.
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