Dental SEO Marketing
8 Actionable Dental SEO Strategies That Will Drive More Traffic To Your Dental Site
Most dental professionals face unique challenges achieving higher rankings in local search engine results, after all your dental professionals not marketers.
But fear not today we are going to show you 8 insanely actionable SEO techniques that can certainly boost your online visibility.
1. Get your Social Media Working for You
•Promoting your articles and blogs on Facebook, Twitter and Pinterest. Posting status updates frequently and engaging with potential patients over these social media networks.
•Developing professional connections via LinkedIn.
•Producing interesting, relevant YouTube videos and promote them through social media.
Are you struggling to come up with ideas? We have you covered, check out our 31 days of social media for dental offices.
Do you lack the time to run your social media campaigns? Contact us to find out more about our hands free dental social media management service.
2. Make your Website Mobile Friendly
73% of ALL searches are mobile searches. If your website is not mobile friendly YOU WILL NOT BE FOUND AS EASILY IN MOBILE SEARCHES!!! You can read more on this in our previous post mobile search.
You can see the shift in mobile search by consumers highlighted in Google’s own video below:
Please note there are plenty of free wordpress plugins out there, but we feel they lack a bit of depth and can encounter very slow load times. We favour hosting our mobile website on a completely separate hosting platform for an enhanced experience delivering data via a CDN (content delivery network).
3. Claim your GMB Page
If you are not familiar with Google My Business, aka GMB (formerly named Google Places and Google Local), it’s the small inverted tear drop that often appears in the map results (sometimes intertwined in the blended organic results) when a local query is conducted via Google. (See below).
4. Add Google Views to your GMB Page/ Website
As an image speak a thousand words, we strongly recommend you get involved with Google Business Views, not only can you add this virtual tour to your Google Places (GMB) listing but also to your website.
You can read more about Google Business Views on our previous blog.
5. Register and Clean up all your Local Directories
Each directory listing serves as a “vote of confidence” to Google. It’s paramount your business NAP (Name, Addresss & Phone number) is not only consistent across the board, but it’s also very easy to locate. Google gathers data from lots of different sources . The name of the game is to make it easy for them, which will in turn help your business in search and maps rankings
Having your name, address, and phone number consistent across search engines provides local citations.
6. Manage Your Online Reputation
Don’t risk your brand and take control or others will! Bulletproof reputation management is key in today’s viral landscape.
There are numerous paid service providers out there that can do this for you, but it can be a basic as initially setting up Google Alerts. Read our previous in depth blog post on Google alerts here.
7. Include ‘About Us’ Section
Include an ‘About Us‘ section that introduces you, any other practicing professional and all of your staff members to the public. Include a separate page for each practicing dentist, and make sure those profiles include a photo with his or her educational background and experience. It leaves an even more positive impression when you divulge you and your staff’s personal interests so that you become more relatable to potential patients.
Your website will generally consist of the following pages:
- Home Page
- About Us Page
- Service Pages: (e.g; Invisalign, Damon System, Wild Smiles etc.)
- Testimonials Page
- Finance Page
- Blog Page
- Contact Us Page
- Terms and Conditions
You can optimize them by following the guidance in step 8.
8. Get your Basic Website Architecture Right
Don’t make it hard for Google to identify what your site consist of. Once you have carried out your keyword research, each webpage on your site should consist of the following;
1. Unique Page Copy
One of the most important on-site SEO elements is page content, and search engines want to see a significant amount of unique, relevant text on each page. Under ideal circumstances, we would recommend having 400-600 words of unique text per page, though we believe the safe minimum is 300 words.
Where possible and only if it makes sense, insert your main keywords and make geographical mentions in the page content. You need to be aiming for 500-800 words of quality, unique copy. We have seen more instances then we would like of dental websites having exactly the same copy as other related sites. A sure fire way to find out if you have a cookie cutter website is to use a service like Copyscape.
Simply enter your website URL and hit that go button! Please note it’s well worth going with the premium package or your results will be limited.
2. Optimized Page Titles
After the URL, the second most important place on a page to have the keyword is the Title tag. The Title tag is the first description of the page that search engine users will read and it is extremely important to both users and search engines that it contain the keyword they are searching for. This will not only help to improve rankings, but can significantly improve your click-through-rate as well.
- Be 15-65 characters in length (50-65 ideally).
- Be unique to that page (don’t use the same title tag on multiple pages).
3. Meta Descriptions
This sits just below the page title in the search results. Your click through rate can be massively dependent on the copy, so make sure you spend time crafting those all important meta descriptions.
Be unique and relevant to that page. Be written as descriptive ad text, with a call to action (C2A). No more than 160 characters in length, including spaces and punctuation (140-150 is ideal), but no less than 51 characters (Google considers 50 characters or less to be too short). Contain 1-2 complete sentences with correct punctuation and no more than 5 commas. Use the keyword once per sentence, as close to the start of each sentence as possible.
If you want to see what your page titles and meta descriptions look like before publishing you can head over to seomofo’s Google Serp simulator.
Search engines weight text for SEO value based on text size and position on the page. Heading tags are supposed to be larger than the other text on the page and should appear prominently on the page, thus the added benefit of having the keyword in the heading tags.
Every page should have a H1 tag, as search engines look to the H1 to help determine the topic of the page. It should be the first thing in the body of the test of the page, and should appear prominently.
5. Image Alt tag
For the benefit of search engines, the Image file names should be descriptive words, not numbers or query strings (123.jpeg xyz.png). Simply right click and rename (to a keyword) before you upload to your website. They should accurately describe the image and, where possible/logical use the keyword in the Alt Title and Alt Tag. You can see an example below.
Some Bonus Tips
• Add links to your pages, especially from websites with more authority (higher rankings) in search engines than yours.
Once your site has been set up, fresh content delivered in the form of blogs, as well as updates about new procedures, new products, special diagnostics, technologies, local news and events, must be added to your site on a regular basis. Develop a monthly editorial and calendar for adding posts to your blog each month to keep your website fresh and your web rankings high.
• Regularly updating your sitemap. This should include all the site pages that a search engine can index.
• An important aspect of dental SEO marketing is that the website should have a good page download speed. Google and Bing provide ratings to every web page on the basis of its download speed. Walls and walls of text, crammed with videos and images all on one page can actually slow a page’s download speed and hinder the readers’ viewing experience. you can test you website speed by clicking here.
• The website should be user-friendly and easily navigational through all the pages seamlessly.
Now It’s Your Turn
You’ve just seen 8 of our favorite Local SEO Strategies.
Now it’s time to put these techniques into practice.
Set up and manage a social media strategy that works for you, (so you don’t end up working for it) and get a consistent stream of 5 star reviews that stick.
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Dental SEO Marketing