Dental Marketing Strategies – Time to Take Action!
“The path to success is to take massive, determined action.” – Anthony Robbins
Do you assume that you’re too busy to market your dental practice? That assumption could be leading you down the path to eventual irrelevance. How could your practice be at risk when you have appointments and patients?
Well, the answer is simple. Massive action is required to keep those dental chairs filled at all times. The most dangerous time for your dental business is when you become too relaxed and shrug off doing marketing. Eventually, things will slow down and you will be twiddling your thumbs wondering what happened to all those appointments. You never want the flow of patients to slow down to a crawl, because this puts you in a desperation mentality.
Instead, be proactive and make time for effective dental marketing strategies that promote your practice. It feels really good to be busy helping people improve their smiles. But, you should never be too busy to spread around your marketing message. Keep your name out there constantly.
Falling back on that old excuse that you have no time to send out a few messages or answer some questions is not acceptable. Consider that you have the same twenty-four hours in the day as other dentists in your area. Surely, you can carve out a few minutes per day to grow your business. One thing is for sure; one or more of your competitors is out there promoting their services and attracting more patients.
You worked hard to get where you are today. Apply some of that work ethic to marketing and see what a difference it makes. A good way to approach this is to think of marketing as a fun activity. Every day for 10 to 15 minutes you can either plan out a new marketing strategy, or promote your practice online. Simple actions are powerful.
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