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Posts by: Mother

Using Dental Social Media to Deliver Happiness in your Practice

Using Dental Social Media to Deliver Happiness in your Practice

“Your Culture is Your Brand” Tony Hsieh, the CEO of Zappos.Com has grown a multi-billion dollar company from the simple seed of “delivering happiness”; establishing it as the root principle of his company. Zappos.com doesn’t simply sell shoes, it delivers happiness. One of the main philosophies of the company is that the employees should go above and beyond to “WOW!”…

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Influence and Get Referrals with Orthodontic Marketing

Influence and Get Referrals with Orthodontic Marketing

“Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg Promoting an orthodontic practice requires some careful thought as to how to best approach the subject with potential customers. Orthodontists perform specialty services for a specific group of patients. Because many of these patients may be kids or teenagers, it is their parents that must ultimately…

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Referral Marketing Your Orthodontic Practice

Referral Marketing Your Orthodontic Practice

Referral marketing is perhaps one of the most powerful tools that you can use to market your orthodontic practice and ensure that you can continue receiving new patients. Orthodontists need a continuous stream of new patients to help benefit the office as well as ensure future income. Referral marketing can take place with a variety of different focuses. 1. Referral…

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Simple Marketing Strategies for an Orthodontic Practice

Simple Marketing Strategies for an Orthodontic Practice

An orthodontic practice will require the use of a number of marketing strategies in order to engage a local audience and get new patients as well as keep their existing patients. Generating interest with the use of online and off-line marketing is the only way that an orthodontic office can receive the recognition that it requires to have success and…

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An Orthodontic System to Success

An Orthodontic System to Success

Running a successful orthodontic practice takes a lot of work and finding your way to success is something that needs to be done over many years in a practice. If you are just starting an orthodontic practice or your orthodontic practices is still in its early years there are some strategies that you can use to adapt an orthodontic system…

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12 Marketing Strategies for Orthodontic Practices Part 2-3

12 Marketing Strategies for Orthodontic Practices Part 2-3

When it comes to properly marketing your website online to draw in new patients for your orthodontic office, there are some great strategies that any practice can use to generate more interest through internet marketing. Here are 4 more marketing strategies for orthodontic practices in our second blog post in the series of three, that you can use to find…

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12 Marketing Strategies for Orthodontic Practices Part 3-3

12 Marketing Strategies for Orthodontic Practices Part 3-3

In the third and final part of or tri-blog post – 12 Marketing Strategies for Orthodontic Practices we look at creating a website, an application and optimizing for local search. If you haven’t read the first two parts of this blog post, you can read Part 1 here and Part 2 here. Increasing your online following as an orthodontic practice…

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12 Marketing Strategies for Orthodontic Practices Part 1-3

12 Marketing Strategies for Orthodontic Practices Part 1-3

Over our next 3 blog posts we will explore 12 marketing strategies for orthodontic practices. The way that orthodontic practices are marketing their businesses has changed exponentially especially over the past few years. Social media has opened up some amazing new opportunities for businesses like orthodontic offices to advertise their products and generate interest for new patients. Social media websites…

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Using Social Media to Deliver Happiness in your Dental Practice

Using Social Media to Deliver Happiness in your Dental Practice

Tony Hsieh, the CEO of Zappos.com has grown a multi-billion dollar company from the simple seed of “delivering happiness”; establishing it as the root principle of his company. Delivering Happiness: A Path to Profits, Passion and Purpose Zappos.com doesn’t simply sell shoes, it delivers happiness. One of the main philosophies of the company is that the employees should go above…

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