31 Days to Get in the Social Scene
Many business owners find it hard coming up with new content ideas for their social media networks. If you don’t know what to post on a day-to-day basis, this report will help you create valuable and relevant content one day at a time.
According to Moz, social signal account for 6.3% of the local search ranking factors.
Before you start, register on Klout. Klout is an independent measure of your social success and will help you gauge your progress.
So let’s get busy, let’s get social!
1. Share You Story
Every day you are creating stories to be shared with your social network. Braces off, Smile for a Lifetime or an anniversary. Share your stories with your fans to create an emotional connection.
2. Take a Photo of Your Work Space
By sharing photos behind the scenes of your workspace, it allows your followers to get to know your business. It also builds trust so you can turn them into customers.
Instagram is a great app for taking photos on your smartphone or ipad and sharing them on additional social media networks like Twitter, Facebook and Tumblr.
Tip: Add text to your images with other apps like Textgram.
3. Throwback Thursday
Share old photographs on a Thursday with Hashtag #TBT. This is a popular and fun way to reposition old photos and make a personal connection on Instagram and Facebook.
4. Edit Images
You can take a photograph from your phone and use any one of hundreds of image apps to modify them with different filters, borders or effects.
Add another dimension to your old images and post them on Pinterest, Google+, Facebook and Twitter.
5. Share Something Good
If you have something that everybody loves at your office, why not share it on your social media channels too?
Tip: You can post these popular photos and web pages more than once as many of your fans may have missed it the first time, especially if you have a large twitter following. Remember to add a link to your website to drive more traffic to it.
6. Post Something Seasonal
The seasons change and so should your social media posts. If it’s snowing outside, let everyone know your car park has been cleared. If it’s sunny, post a photo of your team enjoying ice cream. The possibilities are endless, just like the down pouring of rain on an English summers day.
What inspires you can be shared. It could be a quote, a musical or sporting performance on YouTube or a milestone you have achieved. Inspire others with you videos, quotes and stories across all your social networks.
8. Follow Friday
The hashtag #FF is widely used on twitter on a Friday as you may have guessed. The idea is for people to follow back and increase your follower count. The hashtag can be applied to any post you make on that day.
9. Share Something Funny; )
Viewing funny Meme’s, photos and videos is what the net was made for… maybe! Stay true to your brand and share something that will tickle the funny bones of your fans. (Maybe not the funny bone, we know that is in the elbow but you get the picture!)
10. Post a Fill-in-the-blank
A great way to engage with customers on social media is to post a fill-in-the-blank type question or statement. Yes, we all remember filling these in at school, but you can have a lot more fun posting them on your Facebook fan wall or twitter.
11. Share Others Content
You don’t have to create all your own content. A great way to position yourself as the expert in your field is to share other relevant stories, news and media from good sources.
12. Share a Local Community Event
Playing an active role in community events can pay dividends for your business. Look out for ways to support, connect and engage with the conversations going on all around you. They are happening anyway, be a part of them.
13. Ask a Question
The chances are, your prospects and customers are asking questions every day. Why not choose one and answer it on Facebook or twitter today.
14. Multiple Choice Questions
Another back to the old school basic for boosting your engagement and allow your patients to share their ideas is by posting multiple-choice questions.
15. Repeat, Repeat, Repeat
You don’t have to reinvent the wheel. Check out past posts and videos and see what content worked best in getting the most shares, likes and comments. If they worked once, there’s a good chance they’ll work again or you can give them a new twist. So reposition your content and media more than once to get more ROI.
Tip: Check out your competition and see what content they are publishing and see if you can replicate or make even better.
Search for ‘Orthodontic Infographics’ in Google and you will find hundreds of related infographics to link out to in your tweets or post on Facebook, Twitter or Pinterest.
17. Share a Stat
A great way to grab people’s attention is to share an interesting statistic with them. Have you read an industry paper or new study? Chances are your social media followers will find it interesting or shocking.
We all love to celebrate, so share those special moments with your fans. Birthdays, Braces Off, a home run or if just because it’s Friday are all great reasons to celebrate!
Tip: If you’re office is celebrating something special, why not create a special offer so your fans really feel a part of the celebrations!
19. Introduce Your New Employees
Your fans will love to see who helps makes your business unique. Introduce your new recruits on your Facebook and twitter pages to give your organization the human touch. Why not start a team board on Pinterest!
20. Interview a Patient or Customer
People like to do business with people they know, like and trust. What better way to build trust than to have a satisfied customer talking about your services?
If you already have a regular company newsletter that’s emailed out to your customers, you have done the heavy lifting. Post it out to all your friends and fans on Facebook, Twitter and Google+.
22. Business Video
It’s now easier and more accessible than ever before for all of us to produce and share videos with our smartphones. You can shoot a 15 second video from the Instagram app or longer videos for Facebook, Google+ and Twitter.
For a more professional video, try a local production company, film school or go online to one of the many hire a freelancer sites to get your epic made.
23. Share Something From a Local Community Event
We know all work and no play make Jack a dull boy, so share some photos or videos from a local event you recently attended. Let people know you do have a life outside the office.
Tip: Maybe the event is something you or your business could sponsor or attend in a professional capacity in the future. It’s a great way to keep connected with your local community.
24. Patient of the Month
Once a month get into the habit of highlighting a patient of the month. Let everyone know why you have picked this patient and celebrate them. If they are fans on Facebook or a follower on twitter, you can easily tag them and they will get notification that you think they are special.
25. Mailing List
Invite your fans to stay connected and receive your newsletter by joining your mailing list. Be sure to let them know what they are signing up for. No one likes Spam!
26. Share a Good Read
Have you read a good book or an interesting article lately? Share it with your audience to stimulate a conversation.
Tip: Start a reading list or book club and ask your team and patients to add their current reading material to it.
27. Life Hacks
Share your tips and tricks with your fans. Help make everyone’s life a little bit easier with your expert knowledge. If your patients have tips of their own, remember to name check them in your posts.
28. Big Up Another business
Visiting the vet, eating at a local restaurant or buying your vegetables and the local farmer’s market? Take a photo and share it with you fans and ensure you are following these local organizations on Twitter, Facebook and Pinterest.
We all love to learn something new everyday or find the answer to a common misconception. Teach your followers something new related to your profession. This is a great way to position yourself as the expert and start a debate on your networks.
30. Cross Promote
If you have just started using a new social channel like Pinterest, share it with your fans on Facebook and twitter followers. If they are following you on one network, chances are they would like to see what you are sharing on another.
31. Thank You
Remember to thank your customers for their support and patronage. Tell them what they mean to you and your business.
There are Not Enough Days in a Month
OK, we know most companies post throughout the working week, Monday to Friday so 31 Days in the Social Scene should have given you more than enough great content ideas your can make your own.
But once you start brainstorming you can come up with even more ideas to keep your social media posts fresh and exciting. So get together with your team and share your ideas on our forum with the rest of the community.
Here are some bonus ideas:
If you have some 5 star reviews from satisfied customers on Google My Business, Yelp or even Facebook, share the link to them with your fans on your twitter, Facebook page and Google +.
Having a happy customer wax lyrical about you on a third party website is wonderful social proof. Don’t forget to write a response to the reviewer for extra brownie points and Google juice.
33. Testimonial Tuesday
Share your 5 star reviews and testimonials with your fans.
34. Share Your Music
If you listen to music via online providers like Spotify or Soundcloud, it is easy to share what you are listening too with your fans on Facebook and Twitter. Turn it up and pump it out!
Twitter users can create their very own, branded online newspaper in minutes. Once set up, it will automatically find, publish & promote relevant and engaging articles, photos and videos from across the web.
Short, often funny animated Gifs are great for sharing on Facebook and twitter. Search on http://giphy.com/ for something relevant to post on your wall.
37. Customized Graphics
Graphics customized with your company logo and website URL are a great way to stretch your brand on Facebook, Pinterest and your blog. Head over to our Graphics Library and order yours today.
Feel free to run with these ideas and come up with new ones for yourself.
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31 Days of Social Media