12 Marketing Strategies for Orthodontic Practices Part 3-3
In the third and final part of or tri-blog post – 12 Marketing Strategies for Orthodontic Practices we look at creating a website, an application and optimizing for local search.
Increasing your online following as an orthodontic practice takes work and ongoing marketing effort. Whether you are one of the very few orthodontic offices in your area, or you are competing in a large urban environment where there are many offices, sustained, ongoing marketing is required.
Marketing your business helps you to make sure your existing customers remain loyal to your brand and that you can also receive new patients for your practice as well. Here are some marketing strategies that you can use to draw in a new audience and ensure that any of your past patients will remember your offices for referrals and recommendations to friends and family.
Start a Website
For any professional Orthodontic office to have success in our modern age, they will need to start a website in order to advertise their team and the location of their offices. A website is a great way that you can showcase all of the services that you have to offer as well as the skills that your staff have. It can let people know about all of the great orthodontic treatment options that you have as well as let you showcase the level of skill that your office has to offer. On an orthodontic website you can also post information regarding community events, promotions and frequently asked questions about orthodontic treatment. A website and its content will help to not only advertise your products and services, but also help you to better educate any of your customers as well.
Create an Application
With the amount of people accessing the web on mobile devices many orthodontic practices are creating their own applications which can be used to deliver information about the services they have, their staff and educational information about orthodontic treatment. These custom interfaces make it easy for patients to get a hold of orthodontic experts, find information on their cell phones while they are on the go and more. Some of these applications can also simplify the appointment process by allowing patients to book their own appointments via the app based off of empty spaces in your schedule. A proper app can give you an edge, advertise your practice and make your life easier as an orthodontist.
Local and On-page SEO
If you are in a competitive local market, you will need to work at generating better search engine traffic and rising above the competition in your area. Having your practice at the top of search engine result pages for orthodontists in your area will ensure that anyone looking for an orthodontist will be directed to your page first. On-page SEO and Local SEO will work to optimize your website and its content so that it will move its way up search engine results to reach your target market. Both of these methods may require the help of an expert or freelancer who is able to properly optimize your page for functionality as well as for set keywords your prospects are using to find you..
By utilizing these and many other marketing strategies you can find real success as an orthodontist.
To take your orthodontic marketing efforts to a new level, join other professional dentists and orthodontists at Be Local Be Social, the dedicated marketing membership site for the dental industry. Get instant access to all our training modules and forum today.
Set up and manage a social media strategy that works for you, (so you don’t end up working for it) and get a consistent stream of 5 star reviews that stick.
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